Rob Dimeo on C.R.A.P Layout Principles

Rob Dimeo on C.R.A.P Layout Principles

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In this article, Rob Dimeo talks about the value of Contrast, Repetition, Alignment and Proximity, C.R.A.P. as a tool that sketchnoters can make use of to organize information.

— Mike Rohde


Rob writes…

At yesterday's meeting of the NIST Sketchnote Community I presented this idea of Robin Williams' in which she lays out four design principles for various applications, including flyers, presentations, posters, menus and other visual media.

I remember coming across this back in the mid-2000's when I was working to improve my presentation visuals and her four simple principles resonated with me. I started thinking about this again as I was designing the content for my upcoming Sketchnote Workshop 2.

In particular I was thinking how each of the four principles are really a good way for me to think about organizing content and layouts. So rather than explicitly thinking of using a "columnar" or "popcorn" layout while I'm in the moment, I started thinking about each of these four principles of contrast/repetition/alignment/proximity.

I found it liberating when doing live sketchnotes and I'm still trying to articulate why in a way that makes sense for others. Maybe it's because I'm not thinking about where to place the next content but rather to think of and apply the principle that would give me the most contrast or alignment while keeping in mind repetition and proximity (for example).

That's the story in a nutshell on how I came to apply Williams' design principles to sketchnotes.

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